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Guide to Responsive Web Design and its Many Benefits Over the past several years, web design has evolved tremendously, and web designers are constantly on the lookout for new ways to make websites more user-friendly. This is how responsive web design emerged in the web design industry. When we speak of responsive web design it is simply a form of design that aims to adjust the overall format and content of a website so that it matches the screen of the device use by the website visitor to access it. At present, people rely more on the smart phones and smaller devices to access social networking websites, ecommerce platforms, etc. instead of using their laptops and personal computers. This is because these small devices are more portable and functional and suitable for people who are always on the go. Responsive web design can make a major difference in the way the visitor perceives a website, and this can ultimately add to the conversion rate, which is very important to business owners. Here are some other information about this type of web design and its benefits to business owners. A mobile friendly website adjusts its layout to the screen of the user’s device when he accesses it. If a business owner has a responsive website, he gains more benefits from it than sticking to a traditional web design. One benefit is that they load faster and they are designed in a way that will only display the most relevant information to the visitor. The content of mobile-friendly websites also automatically adjust well – the text font is slightly increased so that the user can read it better without zooming in. And because mobile device screens are very small, the text adjustments are very important.
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The concept of responsive website is simple and straightforward. The flexibility of this design is very beneficial to mobile users since it responds to their needs and requirements. The three essential aspects that make responsive web design superior to traditional web design is that it adapts based on the screen size, the orientation of the device used for accessing the website (vertical or horizontal) and the platform (tablet, smart phone, wearable devices, etc.).
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There are many business advantages to having a responsive web design. Business owners who have this web design will boost their average monthly sales and increases their conversion rate. It is said that the average conversion rate of traditional websites is 3 to 5 percent, but for a responsive website it gets as high as 10 percent or more. If you want your business to be more visible than your competitors’, then responsive web design is the solution. Responsive design can also increase your website’s overall ranking and visibility in the search engines. SEO strategies should use this web design.