Lessons Learned About Websites

How to Ace Your Small Business Website

Envision your small business website as a first impression for your potential clients. Is it easy to use, and does it accurately express your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.

Be Clear about Your Business and Why It’s There

Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.

Never Underestimate the Power of SEO

If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. The least you can do is generate a site map and properly fill out your title tags, heading titles, and site description.

Make Your Brand Live

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create the best branding experience, just be yourself Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.

Maintain Mobile Friendliness

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.

Use Analytics to Keep Track of Your Progress

You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Luckily, you’ll be able to observe trends in a short time.

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