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The Impact of Google Penguin 4.0 Update

Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. A good number of them, however, use black-hat techniques for such purposes. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. Well, search engines have not been silent on the issue as they keep tracking and penalizing such sites to prevent the practice from becoming rampant. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. Here is a look at what the latest updates by search engines mean for you.

When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.

The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.

In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. Such a scenario was disadvantageous because you would lose traffic and the potential revenue that accompanies it even after complying with the requirement of search engines. With the latest updates, your site will be freed almost immediately, which is positive news for those who had ignored the use white-hat techniques.

If it is just a single page that is spammed, the demotion will affect it only. In past instances, a whole site could suffer the adverse consequences of the spamming. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.

Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Industrial manufacturer’s sites are, particularly going to suffer most in this respect. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.

The use of great content will help you get higher rankings with the updates. Content in this sense means text, videos, and images. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.

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