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What You Need To Know About The Google Penguin Update

Penguin is now running in real time due to the update made. It was also made available to different countries and languages at the same time. This allowed websites to experience the same things regardless of their location. There won’t be any difference in the rules.

Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. There is a clearer and faster impact, positive or negative, that results from your actions.

A real time algorithm allows you to remedy your actions and recover a penalty faster. You can quickly see an improvement once your webmaster removes harmful links, in the event that your site gets penalized. After your site pages will get inspected, you can then see the improvement.

The update has made Penguin an essential part of the system and not just a separate factor. This also means that you would need to do proper and constant monitoring of your backlink profiles.

Instead of the whole website, there is now an exact emphasis on the pages that toxic links are referring to, and not on the whole website. These are like micro penalties and are more difficult to monitor. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.

You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.

You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. There is a faster recovery process, but also the penalization process. In order to prevent unexpected drops in rankings, you can do a lot of things.

It is important to track your positions in the search engine results page. You can put regular email alerts in order to keep updated on the position changes. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. In order to do achieve monitoring, you can compare keyword rankings and their positions.

Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.

It is important to do a backlink audit of your site. Audit backlinks should be performed on the important subdomains and website parts. Depending on the language version of your site, you can conduct separate audits for each one of them. With the new Penguin update, you can also do different experiments that have a lesser cost of error.

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