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Business Messaging: How it Affects Business Growth

The use of mobile phones and applications is slowly taking over various operations in all the industries today. After a research was done to predict the growth of mobile marketing, it revealed that in a few years to come, it will equal and surpass internet marketing due to a number of factors. 5 billion people own mobile phones, and the numbers are increasing each day with a large percentage acquiring smartphones. Accordingly, messaging has the ability to reach all the 5 billion individuals whereas the internet will only be accessed by a half of this.

While assessing the advantages of mobile messaging, it is impossible to not note is the cheapness of the entire process. Hard to miss is also the fact that it ensures instant deliverability. Unlike other methods of passing information, SMS is quite fast and it ensures deliverability within a few seconds to all the subscribers in the selected list. However, a business that wishes to use it as its communication tool must ensure that it has a large list of clients or telephone numbers to message.

Business SMS marketing is also remarkable for being a flexible platform. For instance, a client can select to either send a handful messages to a selected group or to the entire group depending on the kind of message being sent. When businesses communicate about new offers to clients via SMS, they are guaranteed of increased sales since 90 percent of the messaged clients …