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Everything You Should Know About Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is mainly targeting those that buy links or perhaps, getting them through link networks that are designed mainly to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. Many SEO experts believe that this update will be a boon for SEO companies that are doing legitimate SEO strategies.

As a matter of fact, there are quite a number of reasons to why many people are so excited with the new Penguin update.

Number 1. Algorithm devalues links instead of punishing websites – with new Penguin version, it devalues spam links rather than penalizing the entire website. When Penguin was launched first, it’s actually punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.

Penguin’s harshness along with misinformation that surrounds the algorithm at the same time, this causes contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.

Number 2. Penguin is baked to core algorithm of Google – providing real-time update has become possible for Google because of this. As a result, Penguin’s data is refreshed in real time and therefore, it makes changes become visible and a lot faster that typically take effect shortly after a page is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, there’s no waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift has pushed the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update provide greater gains for those who secure links legitimately as this presents a big challenge for unscrupulous agencies as websites that are propped to be spam would be devalued.

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